PCPA in the news – Gilead joins Private Cancer Physicians of Australia for launch of Live MDT Masterclass

Bio Pharma Dispatch 25 May 2023

The inaugural PCPA Live Multidisciplinary Teams (MDT) Masterclass in cancer treatment was launched this week by the peak body for private cancer clinicians and its strategic partner
GenesisCare.

Under the leadership of PCPA Board member and leading GenesisCare Medical Oncologist, Professor Stephen Clarke and his colleagues, participants from Gilead experienced, first-hand, what a day in the life of a breast cancer patient, undergoing complex treatment, really entails for them and their MDT teams.

 

 

 

Click here to read the full article.

PCPA Media Release – Thursday 25 May 2023

Private Cancer Physicians of Australia launches its debut Live MDT Masterclass with cancer care industry leaders

Sydney: The inaugural PCPA Live Multidisciplinary Teams (MDT) Masterclass in cancer treatment, was successfully launched this week, by the peak body for private cancer clinicians and its Strategic Alliance Partner, GenesisCare.

Under the leadership of PCPA Board member and leading GenesisCare Medical Oncologist, Professor Stephen Clarke and his colleagues, Dr Katrina Moore and Dr Sally Baron–Hay, healthcare leaders from Gilead Australia (Gilead) experienced, first-hand, what a day-in-the-life of a breast cancer patient, undergoing complex treatment, really entails for them and their MDT teams.

The two-day interactive Masterclass was held at the North Shore Campus in Sydney, which incorporates GenesisCare and Royal North Shore Hospital.

More than 15 cancer care industry leaders were immersed in the on-site application of surgical interventions, genomic profiling and ground-breaking medical and radiation oncology treatments. After a curated lecture series, participants engaged, first hand, with the Breast Cancer MDTs, through  a radiation oncology clinic, hospital pharmacy and a busy chemotherapy day suite. They even learnt insider tips about oncology cold caps that many patients opt to use to minimise hair loss.

“Our biopharmaceutical leaders rightly focus on the creation, data analytics and market access of new and innovative cancer therapies but we want them to truly understand the experience of Australian patients undergoing those very tests and treatments,” Professor Clarke said. “Physically joining the journey of a cancer patient, and their respective team of cancer clinicians and breast care nurses, not only deepens the empathy and appreciation of the daily challenges facing our patients but it ultimately leads to more effective collaboration between all of us, in this delicately balanced cancer care eco system.”

Professor Clarke and the PCPA Board, paid tribute to Gilead and its healthcare professionals, for ensuring the debut Live MDT Masterclass was a truly empowering experience, whilst showcasing the outstanding MDT healthcare professionals and facilities of the North Shore Campus.

One of the leaders in the Masterclass, Ms Lisa Perry, Senior Business Unit Director Oncology of Gilead agreed.

“Our team now has an exponentially better understanding of the full breast cancer patient experience because we have seen, first-hand, the multidisciplinary team approach across both campuses,” Ms Perry said. “We can’t thank the PCPA enough for this immersive experience that will, no doubt, help us to deliver better outcomes for patients.”

PCPA also applauded its Education Partners, ScienceToLife, for the design and smooth delivery of this unique education initiative.

“This bespoke PCPA MDT Masterclass underscored the importance of multidisciplinary teamwork, delivering the gold standard treatment for breast cancer patients in two world-class cancer care centres,” Professor Clarke said. END

NB: Full patient approval and confidentiality was maintained.

More details about the PCPA’s Strategic Alliance Partnership, and its immersive education platforms, can be found here

Media enquiries:

Jannette Cotterell. Executive Counsel Australia +419 204 059 jcotterell@executivecounsel.com.au

Download a copy of this Media Release in PDF.

 


About Us

The Private Cancer Physicians of Australia (PCPA) is a not-for-profit organisation dedicated to the improvement of the health system for all cancer patients, but particularly for private cancer patients in Australia.

Our mission is to promote and work towards a health system that provides high quality, fair, integrated cancer treatment

 

PCPA in the news – Big names meet to talk cancer

pharma in focus 4th May 2023.

Big names are readying to debate “the true value of oncology” at the Private Cancer Physicians of Australia’s (PCPA) 2023 conference over the weekend in Melbourne – just days ahead of the 2023-24 Federal Budget.

The ‘Embracing the Challenge: Advancing Cancer Care’ conference will be held at the InterContinental hotel, The Rialto, and is sponsored by a range of pharma’s including Diamond Sponsor Roche and Gold Sponsors  Gilead, Kite, and Servier.

Click here to read the full article.

PCPA Media Release – Thursday 4 May 2023

Cancer experts, patient advocates, industry and political leaders prepare to debate the true value of oncology

#Embracing the Challenge

Canberra. Australia is riding a wave of emerging innovative and ground-breaking diagnostic technologies and cancer treatments but how do Australian patients gain timely and affordable access to them when the Government is under pressure to reign in its health spending?

These are the pressing issues to be debated this weekend, at the Annual Scientific Meeting (ASM) of the peak body for cancer clinicians, the Private Cancer Physicians of Australia (PCPA).

Government backbencher and breast cancer patient, Peta Murphy MP, will join the Shadow Minister for Health and Aged Care, Senator the Hon Anne Ruston, leading oncology experts and patient advocates in Melbourne for the highly anticipated “Embracing the Challenge: Advancing Cancer Care” PCPA conference.

More than 170 medical and radiation oncologists, haematologists (Consultants and Advanced Trainees) and cancer nurses, will spend two days unpacking the latest cancer care developments, from precision medicine and molecular testing, Theranostics and CAR T-cell therapy to the importance of prehabilitation and optimising psychosocial and supportive care for patients.

Participants will be asked to consider “the true value of oncology” and when is the price of access is too high? CEO and founder of Rare Cancers Australia, Mr Richard Vines, will argue that more needs to be done to improve access and affordability to these exciting but expensive game-changing developments, such as Comprehensive Genome Profiling, that allows researchers to identify Australians with rare or untreatable cancers and direct them into clinical trials.

In a panel discussion on “empathy and access – why both matter’, delegates will hear the unique perspectives of politician-now-patient, Ms Murphy with her oncologist, Dr Richard de Boer.

Should oncologists offer the best and latest cancer care treatment, even if they believe it will put their patient under immense financial pressure? Joining this important debate will be the CEO of the Breast Cancer Network of Australia, Ms Kirsten Pilatti and Senator Ruston, who will also share her expectations of next week’s 2023-2024 Federal Budget.

President of the PCPA, Associate Professor Christopher Steer, said the 2023 ASM’s central themes of access and affordability were very timely, coming just days before the Government hands down its second Federal Budget.

“Australians with cancer, are already struggling with the soaring cost of living and they should not have to choose between their mortgage or rent and a life-saving diagnostic technology or treatment,” A/Professor Steer said. “We all need to come together and work closely with Government and the biopharmaceutical industry, to find a way over these existing barriers of unacceptable regulatory delays and increasing costs. Our patients deserve no less.”

More details about the PCPA ASM 2023 “Embracing the Challenge” can be found here.

Media enquiries:

Jannette Cotterell. Executive Counsel Australia +419 204 059 jcotterell@executivecounsel.com.au

Download a copy of this Media Release in PDF.

PCPA in the news – Private Cancer physicians partner with industry on new patient-focused platform

BioPharmaDispath 27 Feb 2023.

Australia’s peak body of private cancer specialists has partnered with companies to launch a suite of interactive education and engagement platforms with the aim of enhancing the cancer care journey for patients.

The president of the Private Cancer Physicians of Australia (PCPA), Associate Professor Christopher Steer, said prioritising the needs of Australians with cancer, and those who care for them, was the driving force behind the organisation’s inaugural ‘Strategic Alliance Partnership’ program.

Click here to read full article.

PCPA in the news – Company backs cancer podcast

Pharma in Focus 28 Feb 2023.

The Private Cancer Physicians of Australia (PCPA) has kicked off its Strategic Alliance Partnership program with a podcast supported by Servier.

Outgoing CEO of Servier Australia, Brad Lloyd, said the company was proud to be a founding Strategic Partner with the PCPA, which aims to advance the cancer care journey of Australians, particularly through the private system. “We’re committed to improving the lives of all Australian cancer patients today and working together to develop better treatments for tomorrow,” Lloyd said.

Click here to read full article.

 

PCPA Media Release – Monday 27 February 2023

PCPA launches its Strategic Alliance Partnership

Cancer survivor and author, Dr Ben Bravery, stars in debut PCPA podcast

#embracing the challenge

Canberra. The nation’s peak body of private cancer specialists today launched an innovative suite of interactive education and engagement platforms, to further advance the cancer care journey of Australians.

The President of the Private Cancer Physicians of Australia (PCPA), Associate Professor Christopher Steer, said prioritising the needs of Australians with cancer, and those who care for them, was the driving force behind its inaugural Strategic Alliance Partnership program.

The first partnership initiative, to be launched today, is the PCPA Cancer Patient Management podcast series, with cancer patient-turned doctor and author, Dr Ben Bravery. Dr Bravery delivers a searing patient perspective and says being diagnosed with stage 3 colorectal cancer motivated him to try and change the health system from within.

“Empathy is a skill that requires time and energy,” Dr Bravery warns his fellow physicians. “Neglect it and it atrophies like a wasting muscle.”

In today’s discussion with PCPA board member, Dr Cameron McLaren and fellow medical oncologist, A/Prof Katrin Sjoquist, Dr Bravery says he wants all doctors to “remember that the problem in front of them is actually a person”.

The podcast, launched today, is being supported by leading oncology healthcare provider, Servier Australia. The CEO, Mr Brad Lloyd, said Servier was proud to be a founding Strategic Partner with the PCPA.

“We’re committed to improving the lives of all Australian cancer patients today and working together to develop better treatments for tomorrow,” Mr Lloyd said. “Ben’s mission to highlight the importance of connection and empathy in healthcare is one we support wholeheartedly.”

Servier Australia joins Gilead, GenesisCare and Fletcher Clarendon as the initial founding Strategic Alliance Partners with the PCPA.  With support from PCPA’s education allies, ScienceToLife, the Partners will engage in other high impact, immersive education and engagement initiatives including on site Multi-Disciplinary Team (MDT) live masterclasses, virtual symposiums, horizon scanning and strategic roundtables.

President of the PCPA, A/Prof Christopher Steer, hailed 2023 as a watershed year for the PCPA. For the first time, it was expanding its membership to include radiation oncologists and formally collaborating with organisations who share the PCPA’s values and its mission-critical aim to ensure cancer patients are at the forefront of all decision making.

“We will bring together the best minds in cancer care diagnosis and treatment, hospital and clinical trial innovation, advanced technology and equitable health policy”, A/Prof  Steer said. “We believe the cancer care journey, especially through the private health system, should be the absolute best it can be for our patients, their families and our members who are entrusted to care for them.”  ENDS

 

Media contact:

Jannette Cotterell. Executive Counsel Australia. jcotterell@executivecounsel.com.au

Mobile: 0419 204 059

The PCPA Cancer Patient Management Podcast series “Embracing the Challenge” with Dr Ben Bravery, can be found here

 

NB: Dr Steer is a practicing regional based oncologist and may not be available at all times

 

About Us

The Private Cancer Physicians of Australia (PCPA) is a not-for-profit member organisation dedicated to the improvement of the health system for all cancer patients, but particularly for private cancer patients in Australia. Our members are medical and radiation oncologists and haematologists.

 

Our mission is to promote and work towards a health system that provides high quality, fair, integrated cancer treatment that benefits patients and supports medical practitioners.

 

Download a copy of this Media Release in PDF.